本文一改当前从语言学视角研究公示语的方法,运用文化大视野,从赞助人的角度出发考查了当前公示语英译的现状。笔者认为赞助人是一个系统,由各个等级的赞助人构成,当前公示语英译粗制滥造的主要原因是公示语翻译过程中赞助人体系不完善,缺乏必要的审查和监督人。并进而提出规范公示语翻译的三条举措:完善译者的市场准入制度;完善赞助人体系,成立监督部门;完善公示语的生产流程,建立公示语制作厂。 This article amends the current method of studying public signs from the perspective of linguistics and uses the cultural perspective to examine the current status of English translation of public signs from the perspective of patrons. The author believes that the patron is a system composed of patrons of all levels. The main reason for the current shouts of English translation is that the sponsor system is not perfect in the process of translation of public signs, and the necessary reviewers and supervisors are lacking. And then put forward three measures to standardize the translation of public signs: improve the translator’s market access system; improve the sponsor system, the establishment of supervision departments; improve the publicity language production process, the establishment of publicity language production plant.