广告大师大卫·奥格威说过：“除非你的广告有好的点子,不然它就像被黑暗吞没的船只。”这里的“点子”应该是指广告创意,而如今的广告创意已经不能仅仅局限在一个或两个的广告表现上,它应该是一种广告的思维,思维的方向决定广告的成败。 Advertisement Advocate David Ogilvy said: “Unless your ad has a good idea, or it’s like a ship engulfed in darkness.” The idea of ​​“idea” here should be advertising, and today’s advertising can no longer be creative Just limited to one or two of the ad performance, it should be an advertising thinking, the direction of thinking determines the success or failure of advertising.