中国有句古语,叫“好酒不怕巷子深”。如今,重新玩味这一经典语句,我们会发现其中隐含着一种古老而又非常有效的促销产品和服务的手段。这是一种不需要高成本投入而又成效显著的方法,这是一种传统产业和新经济都不会拒绝,最传统而又最现代的营销举措,这就是口碑营销。 There is an old saying in China that “wine is not afraid of alleyways.” Now, re-play this classic statement, we will find it implied an ancient and very effective means of promotional products and services. This is a method that does not require high cost inputs and has achieved remarkable results. This is a traditional and most modern marketing initiative that traditional industries and the new economy will not refuse. This is word-of-mouth marketing.