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随着移动互联网不断发展,移动社交软件不断普及,互联网商业公司的盈利属性与其产品社交属性之间的天然冲突,使得如何找到盈利与用户体验的平衡点成为一个难题。其中广告模式是最传统也最普遍的盈利模式,尽管由于社交媒体的社交化、私人化属性,隐私数据的泄露与广告的频繁出现令用户反感,但它终究是一个绕不过去的盈利模式,本文就SNS社交网站、微博、即时通信三大移动社交媒体在广告模式的盈利实践现状进行描述和探讨。
With the continuous development of the mobile Internet and the continuous popularization of mobile social software, the natural conflicts between the profitability of Internet commercial companies and the social attributes of their products make it a difficult problem to find a balance between profitability and user experience. The advertising model is the most traditional and the most popular profit model. Although social media is socialized, privately-owned, leaked private data and frequent advertisements are offensive to users, it is ultimately a profit-making model. This article describes and discusses the profit-making status quo of the three mobile social media in SNS, microblogging and instant messaging.