企业文化的建设,作为企业的一个重要组成部分,对企业生产经营管理活动发挥着重要的作用。当代企业要保持平稳健康发展,必须要具有自己特色的企业文化,如何建立现代化企业文化,已经成为企业关注的焦点。本文就企业文化的定义、作用及如何建立等方面进行了论述。 The construction of corporate culture, as an important part of an enterprise, plays an important role in the production, operation and management of an enterprise. To maintain a steady and healthy development of contemporary enterprises, it is necessary to have its own unique corporate culture. How to establish a modern corporate culture has become the focus of business. This article discusses the definition, function and how to establish the corporate culture.