科技型中小企业是指拥有一定科技人员,掌握自主知识产权、专有技术或先进知识,通过科技投入开展创新活动、提供产品或服务的中小型企业。科技型中小企业的商标应该如何保护?笔者认为可从以下几个方面着手:一、商标的设计与注册1.注重显著性和合法性。商标设计是企业实施商标战略的第一步。科技型中小企业在进行商标设计的时候,应该使商标具有合法性、显著性等基本特点。例如苹果公司的商标,其组合特征为单个字母“i”加上“Phone、Pad”等产品描述 Small and medium-sized technology enterprises refer to small and medium-sized enterprises that possess certain scientific and technological personnel, master independent intellectual property rights, proprietary technologies or advanced knowledge, and launch innovative activities through science and technology to provide products or services. How to protect the trademark of small and medium-sized technology-based enterprises? The author thinks that we can start from the following aspects: First, the design and registration of trademarks 1. Pay attention to the salience and legality. Trademark design is the first step in implementing trademark strategy. During the design of trademark, SMEs in science and technology should make the trademark have the basic characteristics of legitimacy and salience. For example, Apple’s trademark, the combination of a single character “i” plus “Phone, Pad ” and other product descriptions