随着社会主义市场经济的不断成熟，民营经济的不断壮大，受计划经济影响最深的国企营销工作却令人担忧，生产与销售的矛盾日益突出。集中表现在零售和配套市场日益萎缩，回款举步维艰，严重制约了企业正常生产。分析其中原因，主要是国企销售人员综合素质较低，可塑性不强，缺? As the socialist market economy continues to mature, the growth of the private economy and the marketing of the state-owned enterprises, which are most affected by the planned economy, are worrying. The contradiction between production and sales has become increasingly prominent. Focused on the shrinking retail and supporting markets, the recovery of funds difficult, seriously restricting the normal production of enterprises. Analysis of the reasons, mainly the lower comprehensive quality of sales of state-owned enterprises, plasticity is not strong, the lack of?