中西方文化差异主要表现在宗教信仰、道德观念、语境文化等方面。这些差异影响着涉外商务谈判的目标、语言以及对商务契约的理解。在涉外商务谈判活动实践中,要增强跨文化意识,谨记中西方文化的差异,理智地看待对方,避免产生误解。 Cultural differences between China and the West mainly in the religious beliefs, moral values, contextual culture and so on. These differences affect the objectives of foreign business negotiations, language and understanding of the business contract. In the practice of foreign business negotiation activities, we should enhance cross-cultural awareness, keep in mind the differences between Chinese and Western cultures, treat each other rationally and avoid any misunderstanding.