论文部分内容阅读
对建外SOHO附近的600多名宝马和MINI车主来说,享受宝马的售后服务有了新的实现方式。7月21日,北京华德宝BMW便捷接车点正式投入运营。通过为车主提供更加便捷的售后服务,有效地节约客户的时间和交通成本。这是宝马在国内的第一家便捷接车点,也让宝马成为中国豪华车细分市场中首家设有便捷接车点的品牌。如何提高客户满意度,是包括宝马在内的豪华车所看重的因素。在宝马(中国)汽车贸易有限公司售后服务副总裁康波看来,这是宝马在服务网络方面的创新之举.有助于客户满意度的进一步提升。
For more than 600 BMW and MINI owners near Jianwai SOHO, enjoy a new way to achieve BMW’s after-sales service. On July 21, Beijing Auto-BMW’s convenient pick-up point was officially put into operation. Through the owners to provide more convenient after-sales service, effectively saving customers time and transportation costs. This is BMW’s first convenient pick-up point in China, making BMW the first brand in the luxury segment of China to have a convenient pick-up point. How to improve customer satisfaction, including luxury cars, including BMW value factor. According to Compaq, vice president of after-sales service at BMW (China) Automotive Trading Co., Ltd., this is BMW’s innovation in service network, which helps to further improve customer satisfaction.