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我们必须从台标改起,从呼号改起。确定LOGO之后,我们卫视改版的灵魂也就找到了:卫视的音乐、宣传片都要带上长江的印记;所有节目都要想着不仅是为湖北人做,而且是为中部做、为中国做,为了向世界传递中国。我们只有三个月,我们超常规运作。10月中旬的时候我们才确定节目理念、方向;10月底才把各个节目团队拉起来;我们还没有高清演播室,只好到北京、上海去租。在这样的情况下,硬着头皮,提升4个原有栏目,新上11个栏目,完成了湖北卫视的元旦改版。《湖北新闻》、《长江新闻号》和白天的财经新闻,5档新闻节目,排名全部是全国前10,新闻立台就实现了。这样,卫视的传播功能、媒体使命也就实现了。我们的计划是,每年都有5到8部自制的大剧推入市场,尽快摆脱对电视剧这个资源的被动依赖。我们有湖北既有的优秀团队,有优秀人才领导的北京运营总部和电视剧公司,这些都是我们卫视改版的支持力量,也是湖北卫视今后发展的重要支撑力量。我们今年的目标是成为全国第10,如今已经提前达到了。
We have to change from the logo, from the call sign changed. After determining the LOGO, we also found the soul of the revision of TV: TV music, promotional films have to bring the mark of the Yangtze River; all programs should not only think about doing for the people of Hubei, but also for the Central to do for China to do In order to pass on China to the world. We have only three months, we supernormal operation. In mid-October, we decided on the concept and direction of the program. Only by the end of October did we have to pull up the various program teams. We had no HD studio and had to go to Beijing and Shanghai to rent. In such circumstances, bite the bullet, upgrade four original columns, the new 11 columns, completed the Hubei Satellite TV New Year’s Day revision. “Hubei News”, “Changjiang News” and daytime financial news, 5 news programs, ranking all the top 10 in the country, the news of Taiwan set to come true. In this way, the dissemination of satellite TV functions, the media mission will be achieved. Our plan is to bring 5 to 8 homemade dramas to the market every year to get away from the passive reliance on this resource. We have excellent team in Hubei, Beijing headquarters with excellent talents and TV drama companies. These are all the support forces for the revision of our TV program and an important supporting force for the future development of Hubei Satellite TV. Our goal for this year is to become 10th in the country and it has now been achieved ahead of schedule.