“三八二十三,能人说我憨;我的卖完了,能人往家担”。一首古老的经营歌谣,述说了成功营销的一个共同主题:给产品制定一个适当的价格。价格对企业的作用是多方面的:既要促进销售,又要取得利润;既要抑制或应付竞争,又要力争增加市场份额;既要保持价格稳定,又要收回投资……然而,价格是一把双刃剑,用得好,可以创造需求;用不 “Three-eighth two-thirds, someone said I was jealous; I was sold out and able to get home.” An old business song tells a common theme of successful marketing: set an appropriate price for the product. The role of prices for enterprises is multi-faceted: it is necessary to promote sales, but also to obtain profits; it is necessary to suppress or cope with competition, but also strive to increase market share; it is necessary to maintain price stability, but also to recover the investment ... However, the price is A double-edged sword, used well, can create demand; use not