最近到了许多企业,说起企业形象建设时候,老板就会叫下面人拿来一厚摞图册——说我们已经做了!其实是花十几万甚至几十万买了一本“天书”。企业形象建设对内是为了凝聚团队力量和精神意志、对外是为了充分实现企业市场价值,而企业市场价值的最终体现是企业在消费者心中的实际 Recently to many businesses, talking about the construction of corporate image, the boss will call the following people get a thick pile of Atlas - said we have done! In fact, it is spent hundreds of thousands or even hundreds of thousands bought a “bible” . Internal corporate image building is to gather team strength and spirit of the will, the external is to fully realize the market value of the enterprise, and the ultimate embodiment of the enterprise market value is the reality of the business in the minds of consumers