与2005年的创新调查相比(见本刊2005年第19期《从创新到创收》),波士顿咨询公司(BCG)2006年的此项调查显示,有更多的企业将创新视作企业战略中最重要的部分,计划增加创新支出,但对其创新投资所带来的回报表示不满的企业几乎仍和去年一样多。《从创新到创收》关注了创新投入与产出之间的巨大差距,以及影响创新向财务收益转化的障碍,本期主题则将重点落在为企业管理者提供有效创新的策略和执行方案——应该采取什么步骤来优化自身的创新开支,确保这笔投资的 Compared to the 2005 innovation survey (see our issue 19, 2005, “From innovation to revenue generation”), Boston Consulting Group’s (2006) survey of this year showed that more companies see innovation as a business strategy The most important part of the plan is to increase spending on innovation, but businesses that are not satisfied with the returns on their innovative investments are still almost as old as last year. Focusing on the huge gap between innovation input and output and the barriers that affect the transformation of innovation into financial benefits, Innovation-to-Revenue Generation focuses on providing effective strategies and implementation solutions for business managers - - What steps should be taken to optimize their own innovation spending to ensure this investment