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在平面设计界享有盛誉的“北京理想设计艺术公司”创办于1992年。公司的创办人、总经理和艺术总监邵新先生曾获书籍装帧设计界的“奥斯卡”——国际莱比锡书籍装帧设计铜奖;全国第三届书籍装帧设计铜奖;全国第三届书籍装帧设计金、银两项大奖;全国首届期刊封面设计银奖等。同时公司云集了一大批活跃在设计界的优秀的平面设计,并拥有一个集摄影、电子分色、编辑策划、电脑制作等各怀绝技的创作群体。在平面设计领域,理想公司显示出不凡的创造力。颇具影响力的中国电信、中国邮政、中国移动通信的标识及其企业识别系统 CIS;中国南方航空(集团)公司和中国邮
The prestigious “Beijing Ideal Design Art Company” was founded in 1992. Mr. Shao Xin, the founder, general manager and art director of the company, won the “Oscars” of book binding design industry - Bronze Award of International Leipzig Book Designing, Bronze Award of the Third Nationwide Book Fitting Design, and the third book binding design of the nation Gold and silver two awards; the first national magazine cover silver design and so on. At the same time, the company gathered a large number of outstanding graphic design active in the design community, and has a collection of photography, electronic color separation, editing planning, computer production and other technical skills of the creative groups. The ideal company shows extraordinary creativity in graphic design. Influential China Telecom, China Post, China Mobile’s identity and its corporate identity system CIS; China Southern Airlines (Group) Company and China Post