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2002年8月,中国低迷的股市上出现了一个跳动的亮点:四川长虹(代码:600839)。长虹似乎是在实现着其领军人2001年所预言的家电业的春天景象:主营业务收入同比增长65.38％,净利润同比增长435.67％,出口额同比增长1789％。 一时间,各路媒体蜂拥而至,褒奖、贬斥、怀疑一路撒来。国内同行业者更是顿悟,纷纷调整各自战略,以求抗衡。就加日本东芝公司也不得不向媒体坦言:“长虹已经成为我们在中国乃至世界市场最为有力的竞争对手之一。”
In August 2002, a beating bright spot appeared in China’s sluggish stock market: Sichuan Changhong (code: 600839). Changhong seems to be achieving the spring scene of the home appliance industry predicted by its leader in 2001: its main business revenue increased by 65.38% year-on-year, its net profit increased by 435.67% year-on-year, and its export value increased by 1789% year-on-year. For a time, media from all walks of life flocked to it and praised, denounced and suspected all the way. People in the same industry in China are even more aware of the fact that they have adjusted their respective strategies in order to counterbalance. Toshiba Japan also had to admit to the media: “Changhong has become one of our most powerful competitors in China and even in the world market.”