建立品牌说到底就是建立与消费者之间的独特感觉。如果注意在广告宣传和品牌形象塑造的过程中进行情感渗透,使消费者对这种品牌产生一种特别的感,那就会在通向成功的过程中达到事半功倍的效果。 21世纪是以知识产业为核心的世纪,企业间的竞争是在全球范围内展开的核心能力的较量。在这种情况下,品牌的影响力更为突出,人们考虑最多的问题 Ultimately, establishing a brand is the creation of a unique feeling to the consumer. If you pay attention to the emotional infiltration in the process of advertising and brand image, so that consumers have a special sense of this brand, it will lead to success in the process to achieve a multiplier effect. The 21st century is a century centered on the knowledge industry. The competition among enterprises is a contest over the core capabilities that the world has started. In this case, the brand's influence is more prominent, people consider the most problems