被新技术武装起来的消费者可能只是通过指尖上几个动作,就会给你的企业带来巨大影响,甚至是股价的波动。大数据时代的消费者,对企业的意义不仅仅是买卖本身。在IBM公司对1700多名来自64个国家、19个行业的首席营销官进行的一项最新调查显示,大多数来自世界各地的企业营销负责人都已经认识到,他们与客户的互动方式发生了重大而永久性的变化。同时,他们也对所 Consumers armed with new technologies may just have a few actions at their fingertips, which will have a huge impact on your business, even the volatility of the stock price. The big data era consumers, the meaning of the business is not just the sale itself. A recent survey of more than 1,700 chief marketing officers from 19 industries in 64 countries at IBM showed that most corporate marketing executives from around the world have come to recognize that their interactions with customers have taken place Significant and permanent change. At the same time, they are right