图形视觉形式的直观性、具体性、准确性等诸多因素,构成了大众传播中最具感染力和精神渗透力的信息传导方式。图形具有丰富的可视性和视觉吸引力,是易识别和记忆的信息载体,作为创意表现元素的图形,在视觉传达过程中能够直接、生动和有效地将广告的内容和信息传达给消费者,引起消费者的心理反应,进而产生广告效 The intuitive, concrete, accurate and other factors of graphic visual forms constitute the most contagious and penetrating way of information transmission in the mass media. Graphic is rich in visibility and visual appeal, is easy to identify and remember the information carrier, as a creative expression of the graphic elements in the visual communication process can be directly, vivid and effective advertising content and information to the consumer , Causing the psychological reaction of consumers, and then generate advertising effectiveness