《中国好声音——The Voice ofChina》,是由浙江卫视联合星空传媒强力打造的大型音乐评论节目,在开播初期、中期及晚期等不同时期采用了不同的媒介传播。新媒介使《中国好声音》赢来了节目的转型,也提升了《中国好声音》的品牌知名度,同时也带来了缺乏安全性及可信性等负面影响。在《中国好声音》等选秀栏目的传播中,要利用新媒介的先进性,倡导和谐文明,完善法律,树立法律意识。 “Voice of China - Voice of China” is a large-scale music commentary program strongly sponsored by Zhejiang Satellite TV and Star Alliance. Different media were used in different periods, such as early, mid-term and late stages of broadcasting. The new media has enabled “China Good Voice” to win the transformation of the program, and has also enhanced the brand awareness of “China Good Voice,” but at the same time has brought negative effects such as lack of security and credibility. In the dissemination of draft sections such as “China Good Voice,” we should make full use of the advanced nature of new media, advocate a harmonious civilization, improve laws and establish legal awareness.