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又是一场“报刊大战”,然而在经过数次“硝烟”之后的报刊界同仁们深深感到,要使报刊占有尽可能多的市场,关键在于如何去贴近读者,争取读者。于是,报刊界更为重视起对自己的宣传,或多或少、或大或小的打出了自己的广告。其广告构思独特、新颖、多彩。这里,笔者1996年报刊征订广告作以扫描,粗粗归纳,有以下几种: 一、独家型。即独家主办某一行业或独家新闻的报刊。比如:《厂长经理日报》“中国四千万厂长、经理唯一大型经济日报”;《沿海信息报》“唯一的一张综合报道我国沿海省、市各种信息的报纸”。《新体育》“独家报道国际国内体坛重大赛事”。
It is also a “newspaper and wars”, however, after several “smoke” in the newspaper industry colleagues deeply felt that to make the newspaper as much as possible possession of the market, the key lies in how to get close to readers and fight for readers. As a result, the newspapers and magazines pay more attention to their own publicity, more or less, large or small, played their own ads. Its advertising concept unique, innovative and colorful. Here, the author in 1996 newspapers subscription advertising for scanning, crudely summarized, the following: First, the exclusive type. That is exclusive to run a newspaper or exclusive industry news. For example: “Manager’s Daily”, “China’s 40 million factory manager and manager of the only large-scale economic daily”; “Coastal Information Newspaper,” the only one comprehensive coverage of China’s coastal provinces and cities all kinds of information newspapers. “ ”New Sports“ ”exclusive coverage of major international and domestic sports events."