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南京石林商场的老总刘丰,是位中国商界难得的奇才,头顶上有“中国建材大王”的桂冠,在短短的几年时间里,他成了拥有2000多万元固定资产,5000万元无形资产的大老板。说到他的发迹,原因当然很多,但他对广告的深刻理解和高密度运用,确确实实成为他一举成名的法宝,用他自已的话说,他在经营一个广告大转盘,依靠这个广告大转盘不断实现着良性循环。刘丰和广告的结缘,还得追溯到10多年前,有一次,刘丰岀差来到四川省的重庆市,他偶然发现,这个城市玻璃钢瓦的价格几乎高岀南京一倍,于是,他一回到南京,就借款做广告,收购玻璃钢瓦,然后低价批发
Liu Feng, chief executive of Nanjing Shilin Shopping Center, is a rare Wizards of Chinese business community. He has the title of “King of China Building Materials” on top of his head. In just a few years, he has become a real estate developer with more than 20 million yuan fixed assets and 50 million yuan Big boss of intangible assets. Speaking of his fortune, of course, a lot of reasons, but his deep understanding of advertising and high-density use, indeed became his magic in one fell swoop fame, in his own words, he is running an advertising carousel, relying on this ad large Turntable continue to achieve a virtuous circle. Liu Feng and the ad’s fate, have to date back more than 10 years ago, once, Feng Liu came to Chongqing in Sichuan Province, he casually found that the price of glass fiber reinforced plastic city in Nanjing almost doubled, so he once To Nanjing, he borrowed money to buy glass fiber reinforced plastic tiles, and then cheap wholesale