先来看两组数据:2006年,由中国社会科学院和清华大学联合推出了《2006年中国传媒产业发展报告》,称“包括报纸和期刊在内的平面媒体广告在2005年出现了惊人的下滑,平均跌幅达到15%以上;国内报业集团今年上半年营业额大幅度下滑,广告实际收入大多下跌10%至30%,跌幅在40%的也不在少数。报纸广告在传媒业所占市场份额从过去的位居前列下降到了第6位。” Let’s look at two sets of data first: In 2006, the “Chinese Media Industry Development Report 2006” was jointly launched by the Chinese Academy of Social Sciences and Tsinghua University, saying that “print media advertisements including newspapers and periodicals witnessed phenomenal Decline, the average decline of more than 15%; domestic newspaper group in the first half of this year a substantial decline in turnover, most of the real advertising revenue fell 10% to 30%, a decline of 40% is also a small number of newspaper ads in the media market Share from the top of the past dropped to No. 6. ”