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现代美国社会中,企业慈善不再只是一种单纯的善行,而是以企业经济利益与社会利益双赢为目的,以企业自身战略发展为轴心,以企业和非营利组织的合作为基础,以企业专业化、策略化的实施和评估为保障,这样一种企业“慈善投资”活动。这种新的理念和实施方式,可以为中国企业慈善活动提供一种新视角,在中国国情和国外经验的结合下探索我国企业慈善发展之路,进而促进中国慈善事业的发展。
In modern American society, corporate philanthropy is no longer merely a mere goodwill. It aims at a win-win situation for both economic interests and social interests of enterprises. It takes the enterprise’s own strategic development as its axis and the cooperation between enterprises and non-profit organizations Enterprise specialization, strategic implementation and assessment for the protection of such a business “charitable investment ” activities. This new concept and mode of implementation can provide a new perspective for the charitable activities of Chinese enterprises and explore the path of charitable development of Chinese enterprises under the combination of China’s national conditions and foreign experiences so as to promote the development of charitable causes in China.