经济产业属性是指媒体可以盈利,文化政治属性是指媒体传播的内容可以影响人们的思想行为方式进而控制社会),因而要在残酷的市场竞争中立足、赢得竞争的优势,就必须引入先进的营销理念,必须实施品牌战略、拓展知名品牌价值,必须追求市场占有率(收视率)和市场美誉度。 The attributes of the economy and industry mean that the media can be profitable, and the cultural and political attributes mean that the content of media communication can influence people’s way of thinking and behavior and thus control the society. Therefore, in order to gain a foothold in the cruel market competition and win the advantage of competition, advanced Marketing philosophy, brand strategy must be implemented to expand the value of well-known brands, we must pursue market share (ratings) and market reputation.