论文部分内容阅读
体验经济时代背景下的农业发展和农产品推广愈加注重品牌体验的地位,农产品的推广手段也呈现多元化、多平台的特点。网站作为一种有利的营销方式也成为了农产品互联网宣传的很好的载体。本文以无锡阳山水蜜桃品牌个案为例,从交互设计和用户体验的角度对水蜜桃网站设计进行评价并由此提出无锡阳山水蜜桃品牌服务系统的初步构想。
Under the background of experiencing economic times, agricultural development and promotion of agricultural products pay more attention to the status of brand experience. The promotion methods of agricultural products also show the characteristics of diversification and multi-platform. Website as a favorable marketing method has also become a good carrier of agricultural products on the Internet publicity. Taking Wuxi Yangshan peach brand as an example, this paper evaluates the design of peach web site from the perspective of interaction design and user experience and proposes the tentative idea of Wuxi Yangshan peach brand service system.