１９６６年，艾德勒（Adler）在《哈佛商业评论》上发表的题为《共生营销》的文章中提出了共生营销的概念。所谓共生营销即由两个或两个以上的企业联合开发一个营销机会。这就是合作营销理论的雏形。１．合作营销的优点（１）巩固已有的市场地位。目前，国际市场的需求细分正向 In 1966, Adler’s article “Symbiosis Marketing,” published in the Harvard Business Review, presented the concept of symbiotic marketing. The so-called symbiotic marketing that is two or more companies jointly develop a marketing opportunity. This is the prototype of cooperative marketing theory. 1. The advantages of co-marketing (1) to consolidate the existing market position. At present, the breakdown of demand in the international market is positive