“”软力量“从本质上说是一种文化的力量,它伴随企业发展的始终,内生于企业经营管理各环节,是一种具有不可复制的影响力、吸引力和幅射力。”当今世界,无论是国家还是企业,有两种力量在支配着他们的发展,一是硬力量,二是软力量。一般来说,硬力量就是看得见的力量,而软力量则是企业内在的无形 “” “Soft power ” is essentially a kind of cultural power. It accompanies the development of an enterprise from beginning to end, and is endogenous to all aspects of business operation and management. It is an irreplaceable influence, attractiveness and radiation "In today’s world, there are two kinds of forces that governed their development, whether national or business. One is hard power and the other is soft power. In general, hard power is the visible power, and soft power is the inherent invisible enterprise