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利群是这样一本书:一本充满现代商战谋略的市场实战书,一本由弱势变为强势的经营书。纵观中外,有商场聚集,必有商战,只是不再是人海如潮地相互拼杀,更不是街对街地叫骂和无休止的价格战。现代商战,乃为高手过招,智者较量,拼的是内功,取胜靠的是谋略。当然,这一切都深藏匿于水下,宛如在深海里游的鱼,表面似乎静止如镜,暗下却商海嗜血,只有彼此的营业额,会发生敏感的变化,只有消费人流在消然发生趋向性的移动。于是,在某一天,人们会发现,有的商家迅速堀起,有的则苦苦支撑,有的则人去楼空,退出竞争。
Liqun is such a book: a real market book full of modern business strategy, a book from weak to strong business book. Throughout China and foreign countries, there are shopping malls, there must be commercial warfare, but the sea of people no longer splinters each other, not to the street to scold and the endless price war. Modern business war, is a master trick, wise contest, fight is internal strength, winning by strategy. Of course, all this is hidden in the water, like fish swimming in the deep sea, the surface seems to be still as a mirror, but under the sea of bloodthirsty, only the turnover of each other, there will be a sensitive change, only the flow of consumer occurs spontaneously Trend of the move. So, one day, people will find that some businesses are rapidly emerging, while others are struggling to support others, while others go to the air and withdraw from the competition.