民国时期是思想、文化的重要转折期,女性作为一特殊的群体其地位和思想意识都发生了空前的变化,社会的进步以及女性思想的解放推动了民国时期女性审美观念的变化。《妇女杂志》中刊载了大量关于女性美容护肤以及妆饰的广告,反映出女性对于美的追求,这一时期健康自然,简单实用的时尚观念在民国蔓延开来,成为女性新的审美标准。 The period of the Republic of China was an important transition period of thought and culture. As a special group of women, both their status and ideology had undergone unprecedented changes. The progress of society and the liberation of women’s thoughts promoted the changes of women’s aesthetic ideas during the Republic of China. Women’s Magazine published a large number of ads on women’s beauty, skin care and makeup, reflecting the pursuit of beauty for women. During this period, healthy, simple and practical fashion concepts spread in the Republic of China and became the new aesthetic standards for women.