心理学研究得出的结论:品牌给消费者所传达的信息83%都是由视觉提供的。在当下体验盛行的时代,我们更不能忽略另外17%的听觉、嗅觉、触觉和味觉等方面的感官感受。有时候品牌更需要触觉去体验。肌肤牵动着身体中无数的敏感神经,我们用手触摸东西来感受形状、材质、温度这些都只是物理属性。对于品牌来说物质是最基本的载体和呈现方式, Psychological research concluded that 83% of the information the brand sends to consumers is provided visually. In the current era of experiential popularity, we can not ignore the other 17% of the senses of hearing, smell, touch and taste. Sometimes brands need more touch to experience. The skin affects the myriad of sensitive nerves in the body. We touch the things to feel the shape, the material and the temperature. These are just the physical properties. For the brand material is the most basic carrier and presentation,