论文部分内容阅读
近年来,上海文广一直在不断地寻找开拓的机会,从集团战略下手,力争成为中国最有活力、最有开放意识的集团。“东方卫视”确定的基本风格是“现代的、国际的、青春的、海派的”,其基本内容将集中关注城市经济发展、城市人生活状态、城市文化课题等等。我们通过与外界媒体整合内容和国际媒体沟通的合作方式来扩大、延伸业务范围。目前,把现有的资源充分拓展,让市场形成产业化,包括娱乐、体育等等方面,以扩大项目经
In recent years, Shanghai W & C has been constantly looking for opportunities for development. Starting from its strategy, the Group strives to become the most dynamic and open-minded group in China. “Dragon TV” to determine the basic style is “modern, international, youth, Shanghai style”, its basic content will focus on urban economic development, urban living conditions, city culture and so on. We expand and extend our business scope through cooperation with external media and international media. At present, the existing resources are fully expanded to allow the market to become industrialized, including entertainment, sports and so on, in order to expand the project’s