所谓产品营销的“无形因素”竞争，是指企业通过产品的技术“领先”、质量“可靠”、售后服务及时周到以及企业信誉高、在公众中形象良好等等，在产品市场营销竞争中确立优势地位的一种竞争策略。产品营销的“无形因素”对于广大消费者来说，具有一种看不见的吸引力，企业注重? The so-called “invisible factor” competition in product marketing refers to the enterprise's “leading” technology through product quality, “reliable” quality, timely and thoughtful after-sales service, high reputation of the enterprise, good image in the public, etc., which are established in product marketing competition A competitive strategy of dominance. Product marketing, “intangible factors” For the vast number of consumers, with an invisible attractiveness, business focus?