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电影改革的春风,使中国的电影制片、发行领域涌现出许多新的伙伴。我们永乐电影制片公司便是中国电影制片人协会的新成员。它是当前电影改革形势下,电影行业进行体制改革、电影企业完善自身职能、强化电影行业各领域之间内在联系的必然产物。公司成立之初,我们就注意到如何塑造自身的制片形象,也就是在众多的影视制片公司中,永乐将以何种姿态出现。我们认为,永乐既不能在娱乐片大潮中随波逐流,也不能在传统制片格局中因循守旧。我们明确提出“三高”的制片目标(高格调、高质量、高效益),也就是说,在影片的思想内容上必须符
The spring breeze of the movie reform has brought many new partners in China’s movie making and distribution fields. We Yongle Film Studio is a new member of China Filmmaker Association. It is the inevitable outcome of current reform in the film industry, institutional reform of the film industry, improvement of its own functions by film companies, and enhancement of the intrinsic linkages between various fields in the film industry. At the beginning of the establishment of the company, we noticed how to shape its own production image, that is, in a large number of film and television production company, what kind of posture will appear. We think that Paradise can neither drift in the tide of entertainment, nor can it follow the trend of traditional production. We clearly put forward “three highs” production goals (high style, high quality, high efficiency), that is, in the film’s ideological content must be