目前,自助旅游蓬勃发展,旅游自选超市应运而生,而研究旅游自选超市的文章相对较少。为此,本文在问卷调查基础上,运用SPSS统计软件进行了因子分析,计算因子载荷矩阵,对影响旅游自选超市的主要因素进行了归类分析,并以此为依据,提取了影响旅游自选超市评价的7个因子,建立了旅游自选超市评价体系模型,填补了旅游自选超市评价的空白。随着旅游业的深入发展和国内人民生活水平的不断提高,自助游已经成为大多数国人出游的第一选择。有资料显示,接近90%的游客愿意选择自助出游,已经有50%以上的游客有过 Currently, booming self-help travel, self-service travel supermarket came into being, while the study of travel choice supermarket article is relatively small. Therefore, on the basis of the questionnaire survey, the paper uses SPSS statistical software to carry on the factor analysis and calculate the factor load matrix, and classify and analyze the main factors that affect the self-service supermarkets. On the basis of this, Evaluation of the seven factors, the establishment of a model of self-evaluation supermarket tourism system to fill the gaps in the evaluation of tourism-based supermarkets. With the further development of the tourism industry and the continuous improvement of the living standard of the people in the country, self-help travel has become the first choice for most Chinese people to travel. Data show that nearly 90% of tourists are willing to choose self-help travel, there have been more than 50% of tourists have had