随着个体企业间的竞争行为日益演变为基于网络成员共同努力的网络组织间的竞争活动,企业的盈利模式和发展范式发生了很大的变化。竞争模式由传统的竞争零和博弈转变为竞合正和博弈;资源整合与能力从传统的内部资源与价值链条线式整合与培育转变为网络资源和价值网整合模式;盈利模式由原子企业“投入—产品—消费者剩余”关注自身盈利模式转变为网络企业 As the competition among individual enterprises has evolved into a competitive activity based on the joint efforts of network members, the profit model and development paradigm of enterprises have undergone great changes. The competitive mode is transformed from the traditional competitive zero-sum game into competing positive game; the resource integration and capability transform from the traditional linear integration and nurturing of internal resources and value chain to the integrated mode of network resource and value network; the profit model is composed of atomic enterprise Input - Products - Consumer Surplus "Focus on its own profit model into a network of enterprises