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对于自主品牌而言,原创性通过外委设计已经在一定程度上得到解决,但在品牌和品质方面,恐怕短期内仍难达到合资品牌的高度,这也是目前自主时尚车型普遍遇冷的主要原因。作为一汽第一款A0级产品,欧朗交出了上市一个月的成绩单:北京市场仅卖出1辆,另有2辆订单。尽管北京市场呈现出高端化趋势,但月销个位数的成绩实在令人无法接受。此外,据媒体调查,欧朗在北京以外同样遇冷。玩不起的时尚应该说,欧朗对于一汽而言是一款战略性车型。主销车型奔腾给人一种“官老爷”
For self-owned brands, originality has been partially solved by the design of the external parties. However, in the aspect of brand and quality, it is still difficult to achieve the joint venture brand name in the short term, which is also the main reason for the prevalence of autonomous-style cars in the near future . As the first FAW A0-class products, Oulai surrendered the transcripts of a month listed: the Beijing market only sold 1, and another two orders. Despite the high-end trend in Beijing, the monthly single-digit result is unacceptable. In addition, according to media reports, Oulang also suffered a cold outside Beijing. It’s fair to say that Orang is a strategic vehicle for FAW. The main sales model Pentium gives a “official”