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王:目前动画产业在中国的发展似乎正处于一种热潮之中,越来越多的人投身其中意欲大显身手。您作为一名业界的专业人士对此有何看法?黄:现在全国都在做动画产业,其实是在做动画片。好多人还没有想明白,对于动画产业的概念还很模糊,以为把动画片拍好了就能赚钱,其实动画片赚不了钱。在中国,光靠出售动画片只能收回成本的30%,我们中影动画也在深入思考这件事。
Wang: At present, the development of the animation industry in China seems to be in a craze, and more and more people are devoted to them. What do you think of you as an industry professional? Huang: Now that the animation industry is doing all over the country, it is actually doing animation. Many people still do not want to understand, the concept of the animation industry is still very vague, that the movie can make a good shot, in fact, animated films can not make money. In China, only 30% of the cost can be recovered by selling animated cartoons, and we also think deeply about it in China Animation.