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杰弗里·摩尔将开放的市场系统划分为三种企业:一是国王,市场的领导者;二是王子,市场的挑战者;三是奴隶,市场的跟随者。从目前本土涂料企业的现状来看,在可以预见的将来,出现国王的可能性不大,几乎所有的涂料企业均可以归入以下几种,即王子或者奴隶。王子在自己的利基市场或细分市场上获得可观的利润,但却失去了可能成为王者的机会;而奴隶则在一些缝隙市场上为了生存到处觅食,靠微薄的利润维持生存。这是市场残酷竞争的结果。如果按照这个标准来划分的话,三棵树、海峡、百花、三立和金日等企业可以划入“王子系列”,其他则可能被很不情愿地划入“奴隶系列”。
Jeffrey Moore divided the open market system into three types of businesses: first, king, market leader; second, prince, market challenger; third, slave, market follower. Judging from the current situation of local paint companies, it is unlikely that the king will appear for the foreseeable future. Almost all of the paint companies can be classified into the following categories: princes or slaves. The princes made considerable profits in their niche markets or market segments, but lost the chance of becoming king; slaves, on the other hand, fished for survival in some niches and subsisted on meager profits. This is the result of brutal competition in the market. According to this standard, companies such as Samkoks, Strait, Baihua, Sanli and Kimri can be classified as “Prince’s Series,” while others may be reluctantly included in the “Slave Series.”