企业从进入市场的那一天起,就在市场竞争中不断变化着自己的位置。就在一些企业竞争角逐的同时,市场的后进者和窥视市场已久的即将进入者,也在积极运作与拓展市场,甚至发展快一点的后进者已对市场上的领导者构成了严重威胁。因此,市场领导者在不断争取扩大市场份额的同时,还要 From the day the company entered the market, it constantly changed its position in the market competition. At the same time that some enterprises are competing for competition, the latecomers to the market and those who have already peeked into the market for a long time are also actively operating and expanding their markets. Even the faster-developing ones have posed a serious threat to market leaders. As a result, market leaders continue to struggle to expand their market share