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20世纪初期,汽车还是美国上流社会的奢侈品,一般人家负担不起。亨利·福特看到汽车销量在美国每三年翻一番,认为汽车业是一个带来巨大利润的新机会,开始琢磨如何让汽车走入寻常百姓家。福特意识到,把奢侈品变成为大众消费品的关键在于降低汽车价格,于是他采用了流水生产线,将生产成本降低了80%,重塑了整个汽车产业。福特聚焦大众市场获得成功,通用则跟福特错位竞争,其创始人杜兰特认为,汽车会成为社会各个阶层、各个行业
In the early 20th century, cars were the luxuries of upper class in the United States, and most people could not afford it. Henry Ford saw a doubling of car sales in the United States every three years and saw the auto industry as a new opportunity to generate huge profits and began pondering how to get the car into the homes of ordinary people. Ford realized that the key to turning luxury into mass consumer goods was lower car prices, so he adopted a streamlined production line that reduced production costs by 80% and reshape the entire automotive industry. Ford focused mass market success, GM is dislocated with Ford dislocation, the founder of Durant that the car will be all sectors of society, all sectors