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近几年来,经济型酒店已成为国内外酒店管理集团关注的焦点。不但国际酒店管理集团将其旗下的经济型酒店品牌引入中国开始大规模的“跑马圈地”运动,国内的一些酒店管理集团也纷纷将经济型酒店作为业态调整的一个亮点。成都作为西部的特大中心城市,与沿海城市相比,在发展经济型酒店的实践上存在一定的差距。通过对这种状况的成因分析、前途展望和对策探讨,为成都经济型酒店的发展提供参考。
In recent years, economy hotels have become the focus of hotel management groups at home and abroad. Not only has HIPA introduced its economy hotel brand into China to start a large-scale “staking their horse” campaign, some domestic hotel management groups have also regarded economy hotels as a highlight of format adjustment. Chengdu, as a large central city in the west, has a certain disparity in the development of economy hotels compared with the coastal cities. Through the analysis of the causes of this situation, prospects and countermeasures to explore for the development of Chengdu economy hotels provide a reference.