员工才是可以让顾客知晓企业产品品牌并为顾客制造这个品牌产品的人。让员工知晓企业品牌,可以使员工与欲出售的产品之间建立起强有力的情感联系,这种联系可以激励员工实现企业对外所作的承诺。他们更愿意努力工作,对企业的忠诚度也越来越高,这时,员工会被一种共同的使命感和整体感所团结和鼓舞,齐心协力来实现企业的目标。 Employees are the people who let customers know the corporate product brand and create the brand name for their customers. Having employees know the corporate brand can create a strong emotional connection between the employee and the product they want to sell, and this engagement can motivate employees to make the company’s commitment to the outside world. They are more willing to work hard and have more and more loyalty to the enterprise. At this moment, the staff will be united and inspired by a common sense of mission and unity and work together to achieve the goal of the enterprise.