对于某一类品牌而言,有时需要年轻的个性,而有时却需要厚重的历史感。长期以来,港台明星成为一种值得研究的现象,他们成为许多年青人崇拜的偶像,影响着一代又一代人。他们的成功,实际上是品牌个性定位的成功。品牌个性的塑造方式明星不过是娱乐公司手中的一块牌,包装成什么样的个性,由不得自己,得靠市场和追星族的喜好来决定,明星其实不过是娱乐公司用来满足人们喜好的工具。小虎队的纯真个性。童安格的怀旧个 For some brands, young people are sometimes needed, sometimes heavy ones. For a long time, RTHK became a phenomenon worthy of study. They became idols for many young people and influenced generations after generation. Their success is actually the success of brand personality positioning. The way the brand personality is modest star is just a piece of entertainment company in the hands of what kind of personality is packaged by their own, rely on the market and fans like to decide the star group, the star is actually just an entertainment company to meet people's preferences tool. Little Tigers pure personality. Tongange nostalgia