中国的企业在计划经济下走进今天的市场经济竞争中，产品竞争已演变为品牌的竞争。特别是近几年来，党和国家领导人就名牌问题发麦一系列文章和讲话，政府制定名牌战略，企业军创品牌地位，消费者青睐名牌产吕，“名牌热”正如火如荼地席卷中国大地。但在实际的生产、经营管理 Chinese enterprises have entered the market economy competition today under the planned economy. Product competition has evolved into brand competition. In particular, in recent years, the party and state leaders have issued a series of articles and speeches on brand names. The government has established a brand strategy, the company has created a military-branded position, and consumers have favored brand-name production Lu. “Brand-name fever” has been sweeping across China. . However, in actual production and management