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尽管情怀很重要,但商业就是商业。而且,为了守住这样的情怀和影像文化,富士胶片更应该让商业发挥最大价值。数码相机未曾出现时,日本的富士胶片和美国的柯达公司包揽了当时所有的胶片业务。然而,随着数码相机的普及、柯达公司的破产,胶片时代宣告结束。柯达公司成为各大商学院典型的失败案例。这个曾经挑战过柯达公司的问题,同样也挑战了富士胶片。然而,不同于柯达的破产,富士胶片通过转型,找到了一条适合自己的路径。数据显示,富士胶片控股株式会社2016财年第三季度(2017年1月发布)财报显示,公司前三季度实现销售收入159.15
Although feelings are important, business is business. Moreover, in order to hold such feelings and image culture, Fujifilm should make the business to maximize the value. When digital cameras had not appeared, Fujifilm in Japan and Kodak in the United States took over all the film business at the time. However, with the popularity of digital cameras, Kodak’s bankruptcy, the film era has come to an end. Kodak became a typical failure case for major business schools. This once challenged Kodak company, also challenged Fujifilm. However, unlike Kodak’s bankruptcy, Fujifilm has found its way through transition. Data show that Fujifilm Holdings Co., Ltd. third quarter of fiscal 2016 (released in January 2017) earnings report, the company achieved sales revenue 159.15 in the first three quarters