有位哲人说,成功者在于比别人先进了一小步,往往是一小步而不是超出几大步。也就是说,我们离成功也就是一小步而已。这是一个简单但却实效的哲学理念。它具有普遍的适用性,电视广告营销也不例外。本文借这个理念谈了对媒体推广会的认识,以及形式创新和内容创新对广告经营的重要作用。 One philosopher said that successful people are advanced a little more than others, often by a small step rather than a few strides. In other words, we are only a small step away from success. This is a simple but effective philosophical concept. It has universal applicability, and television advertising is no exception. This article talks about the concept of media promotion of media awareness, as well as the formal innovation and content innovation on the important role of advertising.