在中国企业中,海尔集团所从上至下贯彻的企业文化是最富有魅力的企业文化,其外在拥有博大的海的气质,内在核心来源于创新。就企业文化的形成,张瑞敏曾发表自己的看法:“天下万物生于有,有生于无”。他说,企业管理有两点始终是我铭记在心的,第一点是无形的东西往往比有形的东西更重要。当领导的到下面看重的是有形东西太多,而无形东西太少。第二点是老子主张的为人做事要“以柔克刚”。作为企业家,你永远是弱势,如果你真能认识到自己是弱势,你就会朝目标执著前进,也就会成功。 Among Chinese enterprises, the corporate culture implemented by Haier Group from top to bottom is the most attractive corporate culture. Its externalities have a broad sea of ​​temperament, and its inner core is derived from innovation. On the formation of corporate culture, Zhang Ruimin has expressed his view: “All things are born in the world, born without ”. He said that there are two things I always remember in business management. The first one is that invisible things are often more important than physical ones. When the leadership to the bottom of the tangible things is valued too much, but too little invisible things. The second point is that Lao Tzu advocated doing things for people to “soft Ke Gang.” As an entrepreneur, you will always be disadvantaged. If you really recognize that you are weak, you will be perseverative and successful.