当前我国连锁企业普遍存在着“小、散、乱”的现象，一个城市拥有几十家连锁公司，各自为政，低水平竞争，已成为影响连锁企业生存和发展的一个十分突出的问题。因此，发展连锁经营必须实施集团化、规模化战略，有重点的扶持、发展一批大型的连锁公司和连锁集团，是当前我国连 At present, the phenomenon of “small, scattered and chaotic” is widespread in China’s chain enterprises. Having a few dozen chain companies in a city, their own advantages and their low-level competition have become a very prominent issue affecting the survival and development of chain enterprises. Therefore, the development of chain operations must implement the group, large-scale strategy, with key support, the development of a number of large chain companies and chain groups, is currently China’s even