零售商业的连锁形式在西方已广为采用 ,近些年在我国也得到了较快的发展 ,并已成为我国商业发展新的增长点。但总的看来 ,尚处于起步阶段 ,而且面临着诸多问题和困难 ,可以说既有内忧又有外患。在其内部 ,市场定位不准、规模偏小、配套的系统和服务跟不上、经营管理不规范 ,以 The chain form of retail commerce has been widely adopted in the West. In recent years, it has also achieved rapid development in China and has become a new growth point for China’s commercial development. However, as a whole, it is still in its infancy and faces many problems and difficulties. It can be said that there are both internal and external problems. Internally, the market positioning is inaccurate, the scale is small, the supporting systems and services cannot keep up, and the business management is not standardized.