连锁经营指零售业、饮食业中若干同行业店铺,以共同进货或授予特许权等方式连接起来,共享规模效益的一种商业组织形式。目前,连锁经营在发达国家已经普及,一些发展中国家也在迅速引进,大都取得了良好的经济效益。一、我国商业连锁经营的现状连锁经营形式是80年代中期由国外传入我国的,主要是合资的餐饮业,如“肯德基家乡鸡”、“加州牛肉面”等。当时国内也有个别商业企业学习国外经验,试办连锁商店,但数量很少。80年代末90年代初,市场由热变冷,我国商业企业普遍陷入经营困境,为求生存与发 Chain management refers to a kind of business organization in which retailers and catering businesses in the same industry are linked together by means of joint purchase or grant of franchise. At present, chain operations have become popular in developed countries, and some developing countries are rapidly introducing them, and most have achieved good economic benefits. First, the status quo of China’s commercial chain operations chain business form is imported into China from the foreign countries in the mid-80s, mainly the joint-venture catering industry, such as “KFC hometown chicken ”, “California beef noodles” and so on. At that time, there were also individual commercial enterprises in China that had learned foreign experience and tried out chain stores, but the number was small. In the late 1980s and early 1990s, the market became hot and cold, and China’s commercial enterprises were generally caught up in operational difficulties, in order to survive and develop.